Customer: Intratuin Halsteren
System integrator: BaseLink
Location: Netherlands
Industry: Retail
Product: Digital Signage wall- mounted 55" screen x 16 (DS-D6055UH)
Digital Signage wall-mounted 32" screen x 12 (DS-D6032FN-B)
Digital Signage floor-standing 55" screen x 4 (DS-D6055UL-B/S)
Intratuin Halsteren is a prominent garden center in the Netherlands. It aimed to enhance its customer experience, especially during the festive occasion of 'La Dolce Vita' during summer, and 'The Most Wonderful Time' at Christmas. To achieve this, the center partnered with BaseLink, a well-known system integrator, to implement effective communication strategies that would create inspirational and unforgettable visits for its customers.
BaseLink introduced Hikvision's advanced digital signage displays. These displays were strategically placed throughout the retail center. The wall-mounted and floor-standing units provided dynamic and visually appealing content. BaseLink installed their Xibo content management software on the screens' built-in System on Chip (SOC) to maximize the capacity of the product's open platform.
As a result, Intratuin Halsteren transformed the in-store atmosphere with vivid digital content managed efficiently by their marketing team. This transition to digital communication not only provided greater flexibility and ease in updating content but also improved customer experience. Additionally, the shift to digital advertising aligned with their environmental goals. It helped to reduce paper usage, thus fostering a greener approach to customer communication.
Intratuin Halsteren, alongside BaseLink, anticipates expanding its collaboration with Hikvision for future improvements. With plans to extend the reach of digital signage to outdoor areas, the company aims to increase product visibility and communication effectiveness. This will ensure a captivating shopping experience for all guests, both indoors and outdoors.
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